Sneaking into 2018’s back end with a guitar-heavy sound and consciously retro sartorial choices, Greta Van Fleet are a remarkably peculiar fit amid this fractured genre landscape. Jack White’s basically rapping now, and so do one of the biggest American rock bands of the moment, who more often sound like any other genre - from hip-hop and vibey pop to EDM - than the one people most commonly associate them with.

Arctic Monkeys - one of the biggest and arguably best rock bands of the decade - ditched riffs entirely for their spacey, experimental Tranquility Base Hotel and Casino after cutting her teeth on an impressive catalogue of largely guitar-based material, ascendant indie phenom Mitski put the six-string to the side in favor of synths and disco beats on the stupendous Be the Cowboy. The is-it-rockist-or-is-it-not conversations surrounding A Star Is Born are already going strong months ahead of the film’s practically predestined awards-show dominance, so it’s all but guaranteed that the Encyclopedia Browns and Cam Jansens of music writing will be investigating The Case of the Missing Guitars for plenty of time to come.īut it does seem undeniable that mass-appeal rock music as has been historically categorized is at more of a lull than ever, especially in 2018. It seems like every single form of communication currently available - from Twitter threads to think pieces - has been host to exhaustive and often-maddening examinations of whether rock is dead, dying, or in some sort of extended cryo sleep. “If there were some kids out there right now playing ‘Obstacle 1’ tonight, I would hear about it …but there isn’t.” “There hasn’t been anybody good enough,” Flowers commented to me. Last August, the Killers front man Brandon Flowers had something to say about the state of capital-R rock music in 2018. The Greta Van Fleet classic rock explosion.

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